{"title":"Home page","description":null,"products":[{"product_id":"the-cutting-truth","title":"The Cutting Truth — Preorder","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e📦 PREORDER — LIMITED FIRST DROP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePreorders close in 2 weeks. Once the preorder window closes, books will be printed and dispatched. \u003cstrong\u003eEstimated delivery: 4 - 5 weeks from order date.\u003c\/strong\u003e You'll receive a confirmation email now and tracking details when your copy ships.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e👆 Tap 'Add to Cart' above to secure your copy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cb\u003eTHE BARBERING DAD NO ONE GAVE YOU.\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBuilt through real experience, hard lessons, mistakes, pressure, growth, burnout, confidence, clients, business, and the realities of the industry.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis isn't a haircut manual.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is the truth behind barbering.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe parts nobody talks about:\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e— self doubt\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e— comparison\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e— difficult clients\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e— losing motivation\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e— chasing growth\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e— surviving slow weeks\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e— building confidence\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e— finding your identity behind the chair\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWritten from 17 years inside barbershops, this book was created to help barbers understand not just the craft — but the mindset, pressure, discipline, and reality that comes with it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you're in your first year or years deep into the industry, this book is designed to challenge the way you think, work, and grow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo fake motivation.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo gatekeeping.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo fluff.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003eJust real lessons from behind the chair.\u003c\/h3\u003e","brand":"The Cutting Truth","offers":[{"title":"Default Title","offer_id":48765090234587,"sku":"TCT-PREORDER-001","price":79.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/4969\/3915\/files\/4CA5C86B-0444-49AE-AA68-778BCF359CF9_09560971-34c1-4c54-9330-7d90daa07580.png?v=1778559086"}],"url":"https:\/\/thecuttingtruth.com\/collections\/frontpage.oembed","provider":"The Cutting Truth","version":"1.0","type":"link"}